Retail Management: A Strategic Approach, 13th Edition...

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Business & Economics - Sales & Marketing
Retail Management: A Strategic...

Retail Management: A Strategic Approach, 13th Edition (Global Edition)

Name: Retail Management: A Strategic Approach, 13th Edition (Global Edition)
ISBN: 9781292214672

Barry R. Berman, Joel R. Evans, Patrali M. Chatterjee

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Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that readers can thrive in today’s retailing industry.

Categorias:

Business & Economics - Sales & Marketing

Ano:

2018

Edição:

13th

Editora:

Pearson

Idioma:

english

Páginas:

593